Why Your Business Website Needs an SEO Strategy
Incredibly, SEO is one of the most critical aspects of digital marketing, yet also the most overlooked or misunderstood. Considering 93% of Australians looking for a product or service start with a search engine; an effective SEO Strategy can be the crucial difference to succeeding online.
What is an SEO Strategy?
If you’re running a website, you want people to find it, right? That’s where SEO comes in. SEO stands for Search Engine Optimisation, and it’s all about making your site more visible on search engine results pages (SERPs).
By optimising your website and content with relevant keywords, your business website can attract more visitors, resulting in more leads and sales.
SEO is a long-term marketing strategy, and it can often take time to see results. However, it’s undoubtedly one of the most important parts of any digital marketing strategy and should be a priority for any business that wants to grow its online presence.
Using the Right Keywords
Think about the words and phrases people might use when searching for a site like yours. Those are your keywords, and they are the cornerstone of SEO. Use them in your page titles, blog posts, and product descriptions… anywhere and everywhere! But don’t overdo it – too many instances of a keyword being used can hurt your SEO. They refer to this as “Spamming” and is considered “Black Hat SEO”. Black Hat SEO gives the search engine cause to penalise a website, dramatically reducing its ability to be repositioned favourably in the search results. Keywords must be implemented into your website strategically to see your site traffic increase. This is why it is best to have experienced SEO specialists handling your search engine optimisation for you.
It’s important to note that not all keywords are created equal. To be effective, your SEO keyword strategy should be thoughtful and well-researched using real-time data from the web. If you’re unsure where to start, consider working with a digital marketing agency that specialises in SEO and can help you develop a strategic marketing plan for your business.
Search Engine Optimising Your Website
When used correctly, SEO can be a powerful tool for driving traffic to your website and generating leads and sales. However, SEO is not a one-time effort; it requires continuous optimisation and ongoing efforts to maintain and improve your ranking.
Consider blogging if you want to improve your SEO and drive more traffic to your website. Blogging is an excellent way to create high-quality written content with strategic keywords. By writing blog posts relevant to your business and services, you can attract targeted readers who are more likely to convert into customers. In addition, blogging can help to build relationships with your audience and establish your brand as a thought leader in your industry.
Regarding your digital SEO strategy, blogging is an exceptional way to build topical relevancy and authority in your industry. Leaders in their industry publish credible content designed to educate, inspire and entertain their target audience. Blogs can connect your business with potential customers by highlighting your industry knowledge. It also grants SEO a way to improve ranking through an internal linking strategy.
It’s important to note that not all keywords are created equal. To be effective, your SEO keyword strategy should be thoughtful and well-researched using real-time data from the web. If you’re unsure where to start, consider working with a digital marketing agency that specialises in SEO and can help you develop a strategic marketing plan for your business.
Outsourcing SEO Strategy and Services
If your business is already at capacity, outsourcing your SEO is an excellent option, with digital marketing agencies offering bespoke SEO services to transform your business at an affordable price.
Our Brisbane Digital Marketing Agency offers various SEO packages to suit your budget and requirements alongside professional blog writing to bolster your brand on the web. We have helped many businesses Australia-wide with technical and content SEO Services to boost their organic traffic and increase sales. Start the conversation to conversion today.
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About the Author
With a degree in Journalism & Marketing, Chelsea is our Marketing Specialist and Content Curator. She works closely with our clients to implement their Content and Digital strategies across all channels.
